The new reusable range of 88 products will include some of the UK’s most popular brands, including Persil, Fever-Tree, Carex, Tetley Tea and BrewDog. Tesco has included 35 own brand essentials in the range, such as pasta, rice, oil and sugar, with even more products set to be added to the range throughout the year.
Customers wishing to opt for reusable packaging simply visit the Loop fixture in the store and add the products they want into their trolley as a part of their shop. The Loop range comes ready prefilled in the appropriate container for that product, so there’s no need for customers to bring their own containers or refill themselves.
Prices for the contents of each item are comparable to the original. A fully refundable deposit starting at £0.20 is paid on each reusable product at checkout and this is refunded via an app when the customer returns the packaging to a collection point in the store.
The returned packaging is cleaned by Ecolab Inc, a global leader in cleaning and hygiene solutions and services. DHL will support Loop’s warehousing, fulfilment, returned deposit scanning and process all cleaned containers for distribution back to consumer product manufacturers.
The impact of switching just three items of the weekly shop could be enormous: if customers in the 10 stores switched their recyclable tomato ketchup, cola and washing up liquid bottles to the reusable Heinz Tomato Ketchup, Coca-Cola and Ecover alternatives, the packaging would be used and reused more than two and a half million times a year.
The ten Tesco stores launching reusable products with Loop in the week commencing September 13:
- Milton Keynes Kingston
- Northampton South
- Cambridge Newmarket Road
- Wellingborough
- Milton Keynes Wolverton
- Evesham
- Leicester Hamilton
- Stratford Upon Avon
- Ashby De La Zouch
- Loughborough Rushes
The full list of brands available in-store at launch are: Alberto Balsam, Bisto, BrewDog, Bulldog Skincare, Carex, Coca-Cola, Dr Will’s, Ecover, Fever-Tree, Finish, Good4U, Hardys, Mackays, Heinz, Meridian, Mud House, Naked Noodle, Original Source, Persil, Quaker Oats, Radox, Simple, Sipsmith and Tetley.